The Sieben Story
A Word From Our Founder
Mission Statement
To create a Tamil Nadu–born brand that delivers exceptional audio products, empowers offline retailers, and inspires through real stories of grit and growth.
The Joruney to Sieben
2020
From Paramathi Velur to Germany
First graduate in the family
BE in Electronics and Instrumentation, Karpagam College
MBA in Germany through PSG Institute of Management
Internship at BOSCH, Marketing Manager at Lyca Mobile (3M+ EUR revenue)
2021
The Crossroads
Left a stable job in Europe to pursue entrepreneurship in India
Faced financial struggles, lost direction, and endured two years of rejection
Wife supported family through handmade gift business
2022
The Birth of SIEBEN
After failed partnerships and delays, decided to build his own electronics brand
Self-funded product R&D, got BIS certifications
Launched SIEBEN’s first Bluetooth neckband in January 2023
2025
Today
Products sold via Amazon, Flipkart, and select retailers
Received seed funding under the Startup India Seed Fund Scheme
Gearing up for product expansion, offline partnerships, and brand growth
“I returned from Germany to build something meaningful here. SIEBEN is not just a brand—it’s my life’s mission.”
– Dinesh Anandan, Founder